Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer
engagement, acquisitions, and transactions through relevant mobile advertising. Affle simplifies the fragmented
advertising and marketing tech ecosystem by providing an end-to-end integrated mobile marketing platform. Affle
operates under two broad business segments viz Consumer platform and enterprise platform. Under the consumer
platform, Affle helps in acquisitions, engagements & transactions for leading brands and B2C companies. This segment
contributes the bulk of business with >98% of the business while enterprise platform enabling offline businesses to go
online through app development, O2O2 (online to offline) commerce & data analytic. The current market cap of the
stock is 5291 crs while its 5 days average daily volume of 1.12L on NSE is 30% more than its 30 days average daily
volume. Malabar India, Nippon India, and Nomura hold 4.5%, 1.9%, and 1.8% stake respectively in the non-promoter
category.
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